search engine optimization

Methodology for optimizing a web page

Each search engine has a specific classification algorithm to present its results . This algorithm takes into account a number of criteria of relevance .If we are going to search engine optimization. We must strive to consider these criteria when creating your pages. These " hot spots " ( presented here in descending order of importance ) must absolutely contain the most important keywords for your business :Title ( <TITLE> tag ... < / TITLE> ) : often the most decisive in the classification of documents area.How to optimize the title of your pages?Here are some tips for optimizing your page titles :- Place the <TITLE> tag as high as possible in your HTML code.- A web page title is primarily PROPERTY content of the page in question. Avoid titles like " Welcome to our website " ...- Insert the possible keyword determinants and characteristics of your business.- Do not exceed 10 words per share (excluding "empty words " like " the ", " the " , etc. . ) .- No bilingual or trilingual title, etc. .- The title must perfectly summarize the content of the page.- The title of a homepage is , by nature, generic and specific over the tree.- Each page of your website should have a title of its own (and which should be optimized ) .Body text of the page: the first hundred words in the body of your page (the " visible text" ) are paramount. These first paragraphs should contain important words to define the content of the page, if possible highlighted (bold, clickable ) .How to optimize the text of your pages?Here are some tips for optimizing the visible text on your pages:- Heal the maximum content of the first paragraph of your pages ( the first 2 or 3 sentences ) .- Create short pages , monothèmes monolingual , but still containing at least 100 words.- Put forward the important keywords for your business : bold, H1 tag , text links (avoid links of type " to learn more " or " click here" ), etc. .- Take into account the different forms of words : masculine / feminine , singular / plural , etc. .- Take into account the proximity between words and their order .- Do not necessarily looking to " cram " your pages for keywords which are identical , it will have little effect on the "weight" of your pages.- Remember that each page of your site can be optimized for a particular keyword or phrase . Do not bet everything on one page.

 Popularity Index (called PageRank in Google) : in a first approach , the number of pages on the Web that have established links to your site. It is essential to achieve a good link exchange campaign with " cousins ​​Sites" ( complementary sites and not competitors). This will greatly improve the ranking of your pages on most engines. The "quality" of links is also paramount. A single link from a page with a high PageRank is far preferable to many links from pages with low PageRank (which , themselves, however, are not penalizing ) ... Internal links to your site are also important and considered by the engines.How to optimize the popularity of your pages?Here are some tips to optimize your links pages:- Optimization of a link is important both for the page that contains it (page source ) and the page to which it points ( target page).- Your links should be as simple as possible for that engine robots can follow to index other documents from your site.- Choose text links and avoid possible image links , JavaScript, or Flash forms .- Consider creating a page " site map " that is "compatible" with the constraints of engines and their crawlers .- The text of links is important for the " development relevance " target pages. Pointed to by a link page that contains the word "insurance" will have their enhanced relevance for this term .The domain name of the site and the URLs of pages: it may have some importance . If you do real estate in Paris , buy the " real -paris.com " domain , which contains two primary keywords . Separate words with a hyphen. The " immobilierparis.com " field would be ineffective because the engines do not know two separate words and concatenated. That said, it is also recommended to the off -line advertising in particular , take into account the spelling " immobilierparis.com " but to perform SEO on " real -paris.com ."How to optimize the URLs of your pages?Here are some tips to optimize the URLs of your pages:- Buy a domain name without redirection system ( com, fr, ... net . . . .)- Insert one or two key words for your business in the domain name: your name, activity, etc. .- Try to set up a network of " small sites " rather than a large portal if that is possible.- Separate the important words with dashes in forward your domain name .- Also use a hyphen ( -) to separate the words in the url of the pages and no underscore ( _).- Create subdomains ( motclé.votresite.com ) for the convenience of users and increase your visibility in the engines down results .- Insert if possible, important keywords and intelligible in the full title of your URLs ( www.votresite.com / grocery / condiments / sel.html ) .- Most important: always act with loyalty and avoid spam, never paying short, medium or long term engine !Tags META Keywords and Description: If the engine takes into account these tags will usually of little importance. If it does not index , it does not penalize anyway your documents. The current trend (Google, Yahoo! Search , MSN Search) would rather not index these data fields as they have resulted in too much " spamdexing " (fraud research tools to better position the pages not necessarily very relevant ) . Do not count on these areas of information for good engine placement !How to optimize tag "meta" your pages?Here are some tips for optimizing the "meta tags" to your pages:- Tags "meta description" are important for better control how engines display summaries of your pages.- A "good " tag "meta description" develops the title of the page and summarizes its textual content. An "average" size is 150 to 200 characters.- Ideally, each page must provide a tag "meta description" of its own .- Meta tags "Keywords" in particular allow to specify multiple types of important words (plural / singular, masculine / feminine, and possibly minsucules / uppercase and accentuation ) engines, which take into account their content.- Do not forget the typos and spelling it is always interesting to insert tags in the "meta keywords" .- The indication of thirty or fifty maximum of keywords is usually enough time .- Attention : tags "meta keywords" are today considered by virtually any major search engine .- Apart from the tag "meta robots" , other meta tags ( " revisit-after " and consors ) have no effect in the context of a SEO.

what is seo?

Search Engine Optimization (SEO)

Visit our Getting Started Guide on optimization for search engines
In a hurry? Here is the short version .
SEO stands for "Search Engine Optimizer " or " Search Engine Optimization" ( referrer or optimization for search engines) . Seek SEO is a big decision that can help you improve your site and save time. But a bad SEO can potentially harm your site or your reputation. Be sure to consider the benefits that you can remove , but also the damage that an irresponsible SEO can cause your site. Many SEO , agencies and consultants provide useful services for website owners :

verification of the contents or structure of your site ;
Technical advice on website development , for example hosting, redirects, error pages or the use of JavaScript ;
content development ;
Campaign Management of online business development ;
keyword research ;
training optimization for search engines;
expertise on geographical zones or specific markets.
Keep in mind that the page of Google search results contains natural search results of free and paid advertisements (indicated by the title "Advertisements" or " Sponsored Links " ) . Dissemination of paid ads via Google does not influence the ranking of your site in our search results . Google does not accept any remuneration in order to include or improve the ranking of sites in search results. The inclusion of sites in our natural search results is free. With free as Webmaster Tools , the official blog of the Center for webmasters and our discussion group resources, you get a lot of information on optimizing your site for natural search .

Before you start looking for a SEO, we strongly recommend that you familiarize yourself with the operation of search engines. Your choices as a customer will be more enlightened . To begin, we recommend that you review the following pages:

Google Webmaster Guidelines
How to operate the crawling, indexing and presentation of results in Google ?
If you plan to hire an SEO , the earlier the better. Redesigning your website or launching a new site is usually the best time to hire a SEO . So you and your SEO can ensure the design of a suitable site to search engines from the beginning. However, an effective SEO can also improve an existing site.

Here are some helpful questions to ask a SEO questions:

Can you show me examples of your previous achievements and provide me with customer references ?
You follow the Google webmaster guidelines ?
Do you offer any online marketing services or advice to complement your business SEO in search engines ?
What type of results obtained and in what time frame do you expect ? How do you measure the success of a project?
What is your experience in my industry ?
What is your experience in my country / city?
What is your experience in developing international sites?
What are your main SEO techniques ?
How long do you operate in?
How will the communication between us ? Will you do me of any changes you make to my site and I will provide you detailed information about your recommendations and justification information ?
While some SEO can provide useful services to their customers , a number of unscrupulous SEO gave bad reputation to this specialty by engaging in aggressive marketing campaigns and trying to manipulate the results of the search engines improperly. Do not conform to our guidelines practices can lead us to downgrade your website results pages or even remove your site from the Google index . Some things to consider:

A commonly used scams is to create parallel areas ( "shadow" ) , which channel users to a site by using deceptive redirects . These parallel fields often belong to the SEO who claims to work on behalf of a client. In addition, if relations deteriorate between the client and the SEO , it may very well point the domain to a different site , or even to a competitor's domain . In this case , the client has paid to develop a competing site owned entirely to SEO .

Another illicit practice is to include satellite pages ( " doorway " ) filled with keywords on the client's site . SEO claims that this practice will make the page more relevant and correspond to a greater number of user queries . This principle is false, because a page is rarely relevant for a large number of keywords. But these practices can go even further : in many cases these pages contain secrets satellite links that point to sites other SEO clients. They thus divert the popularity of the original site to the SEO and its other clients , which can sometimes hold questionable sites or illegal content.

If you think you have been deceived by an SEO , you can report it .

In the United States , claims for deceptive or unfair trade practices may be filed with the Federal Trade Commission ( FTC) . To file a claim , go to http://www.ftc.gov/ ( in English ), then click on " File a Complaint " ( File a claim ) . You can also call 1-877- FTC HELP or write to the following address: