what is seo?

Search Engine Optimization (SEO)

Visit our Getting Started Guide on optimization for search engines
In a hurry? Here is the short version .
SEO stands for "Search Engine Optimizer " or " Search Engine Optimization" ( referrer or optimization for search engines) . Seek SEO is a big decision that can help you improve your site and save time. But a bad SEO can potentially harm your site or your reputation. Be sure to consider the benefits that you can remove , but also the damage that an irresponsible SEO can cause your site. Many SEO , agencies and consultants provide useful services for website owners :

verification of the contents or structure of your site ;
Technical advice on website development , for example hosting, redirects, error pages or the use of JavaScript ;
content development ;
Campaign Management of online business development ;
keyword research ;
training optimization for search engines;
expertise on geographical zones or specific markets.
Keep in mind that the page of Google search results contains natural search results of free and paid advertisements (indicated by the title "Advertisements" or " Sponsored Links " ) . Dissemination of paid ads via Google does not influence the ranking of your site in our search results . Google does not accept any remuneration in order to include or improve the ranking of sites in search results. The inclusion of sites in our natural search results is free. With free as Webmaster Tools , the official blog of the Center for webmasters and our discussion group resources, you get a lot of information on optimizing your site for natural search .

Before you start looking for a SEO, we strongly recommend that you familiarize yourself with the operation of search engines. Your choices as a customer will be more enlightened . To begin, we recommend that you review the following pages:

Google Webmaster Guidelines
How to operate the crawling, indexing and presentation of results in Google ?
If you plan to hire an SEO , the earlier the better. Redesigning your website or launching a new site is usually the best time to hire a SEO . So you and your SEO can ensure the design of a suitable site to search engines from the beginning. However, an effective SEO can also improve an existing site.

Here are some helpful questions to ask a SEO questions:

Can you show me examples of your previous achievements and provide me with customer references ?
You follow the Google webmaster guidelines ?
Do you offer any online marketing services or advice to complement your business SEO in search engines ?
What type of results obtained and in what time frame do you expect ? How do you measure the success of a project?
What is your experience in my industry ?
What is your experience in my country / city?
What is your experience in developing international sites?
What are your main SEO techniques ?
How long do you operate in?
How will the communication between us ? Will you do me of any changes you make to my site and I will provide you detailed information about your recommendations and justification information ?
While some SEO can provide useful services to their customers , a number of unscrupulous SEO gave bad reputation to this specialty by engaging in aggressive marketing campaigns and trying to manipulate the results of the search engines improperly. Do not conform to our guidelines practices can lead us to downgrade your website results pages or even remove your site from the Google index . Some things to consider:

A commonly used scams is to create parallel areas ( "shadow" ) , which channel users to a site by using deceptive redirects . These parallel fields often belong to the SEO who claims to work on behalf of a client. In addition, if relations deteriorate between the client and the SEO , it may very well point the domain to a different site , or even to a competitor's domain . In this case , the client has paid to develop a competing site owned entirely to SEO .

Another illicit practice is to include satellite pages ( " doorway " ) filled with keywords on the client's site . SEO claims that this practice will make the page more relevant and correspond to a greater number of user queries . This principle is false, because a page is rarely relevant for a large number of keywords. But these practices can go even further : in many cases these pages contain secrets satellite links that point to sites other SEO clients. They thus divert the popularity of the original site to the SEO and its other clients , which can sometimes hold questionable sites or illegal content.

If you think you have been deceived by an SEO , you can report it .

In the United States , claims for deceptive or unfair trade practices may be filed with the Federal Trade Commission ( FTC) . To file a claim , go to http://www.ftc.gov/ ( in English ), then click on " File a Complaint " ( File a claim ) . You can also call 1-877- FTC HELP or write to the following address: