search engine optimization

Methodology for optimizing a web page

Each search engine has a specific classification algorithm to present its results . This algorithm takes into account a number of criteria of relevance .If we are going to search engine optimization. We must strive to consider these criteria when creating your pages. These " hot spots " ( presented here in descending order of importance ) must absolutely contain the most important keywords for your business :Title ( <TITLE> tag ... < / TITLE> ) : often the most decisive in the classification of documents area.How to optimize the title of your pages?Here are some tips for optimizing your page titles :- Place the <TITLE> tag as high as possible in your HTML code.- A web page title is primarily PROPERTY content of the page in question. Avoid titles like " Welcome to our website " ...- Insert the possible keyword determinants and characteristics of your business.- Do not exceed 10 words per share (excluding "empty words " like " the ", " the " , etc. . ) .- No bilingual or trilingual title, etc. .- The title must perfectly summarize the content of the page.- The title of a homepage is , by nature, generic and specific over the tree.- Each page of your website should have a title of its own (and which should be optimized ) .Body text of the page: the first hundred words in the body of your page (the " visible text" ) are paramount. These first paragraphs should contain important words to define the content of the page, if possible highlighted (bold, clickable ) .How to optimize the text of your pages?Here are some tips for optimizing the visible text on your pages:- Heal the maximum content of the first paragraph of your pages ( the first 2 or 3 sentences ) .- Create short pages , monothèmes monolingual , but still containing at least 100 words.- Put forward the important keywords for your business : bold, H1 tag , text links (avoid links of type " to learn more " or " click here" ), etc. .- Take into account the different forms of words : masculine / feminine , singular / plural , etc. .- Take into account the proximity between words and their order .- Do not necessarily looking to " cram " your pages for keywords which are identical , it will have little effect on the "weight" of your pages.- Remember that each page of your site can be optimized for a particular keyword or phrase . Do not bet everything on one page.

 Popularity Index (called PageRank in Google) : in a first approach , the number of pages on the Web that have established links to your site. It is essential to achieve a good link exchange campaign with " cousins ​​Sites" ( complementary sites and not competitors). This will greatly improve the ranking of your pages on most engines. The "quality" of links is also paramount. A single link from a page with a high PageRank is far preferable to many links from pages with low PageRank (which , themselves, however, are not penalizing ) ... Internal links to your site are also important and considered by the engines.How to optimize the popularity of your pages?Here are some tips to optimize your links pages:- Optimization of a link is important both for the page that contains it (page source ) and the page to which it points ( target page).- Your links should be as simple as possible for that engine robots can follow to index other documents from your site.- Choose text links and avoid possible image links , JavaScript, or Flash forms .- Consider creating a page " site map " that is "compatible" with the constraints of engines and their crawlers .- The text of links is important for the " development relevance " target pages. Pointed to by a link page that contains the word "insurance" will have their enhanced relevance for this term .The domain name of the site and the URLs of pages: it may have some importance . If you do real estate in Paris , buy the " real -paris.com " domain , which contains two primary keywords . Separate words with a hyphen. The " immobilierparis.com " field would be ineffective because the engines do not know two separate words and concatenated. That said, it is also recommended to the off -line advertising in particular , take into account the spelling " immobilierparis.com " but to perform SEO on " real -paris.com ."How to optimize the URLs of your pages?Here are some tips to optimize the URLs of your pages:- Buy a domain name without redirection system ( com, fr, ... net . . . .)- Insert one or two key words for your business in the domain name: your name, activity, etc. .- Try to set up a network of " small sites " rather than a large portal if that is possible.- Separate the important words with dashes in forward your domain name .- Also use a hyphen ( -) to separate the words in the url of the pages and no underscore ( _).- Create subdomains ( motclé.votresite.com ) for the convenience of users and increase your visibility in the engines down results .- Insert if possible, important keywords and intelligible in the full title of your URLs ( www.votresite.com / grocery / condiments / sel.html ) .- Most important: always act with loyalty and avoid spam, never paying short, medium or long term engine !Tags META Keywords and Description: If the engine takes into account these tags will usually of little importance. If it does not index , it does not penalize anyway your documents. The current trend (Google, Yahoo! Search , MSN Search) would rather not index these data fields as they have resulted in too much " spamdexing " (fraud research tools to better position the pages not necessarily very relevant ) . Do not count on these areas of information for good engine placement !How to optimize tag "meta" your pages?Here are some tips for optimizing the "meta tags" to your pages:- Tags "meta description" are important for better control how engines display summaries of your pages.- A "good " tag "meta description" develops the title of the page and summarizes its textual content. An "average" size is 150 to 200 characters.- Ideally, each page must provide a tag "meta description" of its own .- Meta tags "Keywords" in particular allow to specify multiple types of important words (plural / singular, masculine / feminine, and possibly minsucules / uppercase and accentuation ) engines, which take into account their content.- Do not forget the typos and spelling it is always interesting to insert tags in the "meta keywords" .- The indication of thirty or fifty maximum of keywords is usually enough time .- Attention : tags "meta keywords" are today considered by virtually any major search engine .- Apart from the tag "meta robots" , other meta tags ( " revisit-after " and consors ) have no effect in the context of a SEO.